Google Adwords

Google Adwords

AdWords is Google's flagship advertising product and main source of revenue ($21 billion in 2008)[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Some of the most popular queries the search engine received include:- how to increase ctr- improve quality score- can't see adwords ad- setting up budget- dynamic keyword insertion help- landing page quality score improve

Q: I Just got started/am planning to start with AdWords. What should I read first?

A: Check out the official AdWords Learning Center.

Q: I have an AdWords policy question. Without contacting support, where can I get official information from Google about AdWords policies?

A: Visit the AdWords Policies section of the AdWords Help Center.

Q:What is the quality score?

A: AdWords Quality Score defined. Also, see my quality score FAQ.

Q: Why can't I see my AdWords ad?

A: Start with: Can't see my AdWords ad.

Q: Can I have multiple AdWords accounts?

A: Official Google response.

Q: I have to bid $5 or $10 just to activate a keyword. Why?

A: You need to improve your keyword's quality score.

Q: How often does AdWords reevaluate my landing page?

A: "AdWords visits and evaluates advertiser landing pages on a regular basis."

Q: How often do you visit landing pages and update Quality Scores?

A: We plan to visit pages at least once a month but may do so more often.

Q: I'm getting lots of impressions but no clicks. What should I do?

A: You should optimize your campaign.

Q: Why is AdWords is ignoring my daily budget?

A: Make sure you understand how Google treats the daily budget number.

Q: How do I get my ad in the top position (blue box) every time?

A: You can't guarantee it but you can take steps in the right direction.

Q: How does AdWords rank ads?

A: Here's how Google ranks ads for the search and content networks.

Q: What is the AdWords trademark policy?

A: The AdWords blog posted a two part series explaining the AdWords trademark policy in great detail. Part 1. Part 2.

Q: Does using AdWords affect my "natural" Google results for my website?

A: No. Using AdWords does not have a direct impact on Google's natural/organic results.

Q: How do I contact an AdWords representative?

A: Use the contact form or call them @ 1.866.246.6453. Google's HQ address is:Google Inc.1600 Amphitheatre ParkwayMountain View, CA 94043Q: What is Dynamic Keyword Insertion (DKI)?A: See this thread - AdWords Dynamic Keyword Insertion10/10/07 - Google added official help documents & a tutorial for DKI: http://adwords.google.com/support/bi...py?topic=12396Know of some other common AdWords questions that I should add? Send me a private message. For other PPC tips and news check out my blog, PPC Discussions.